Using Google AdWords to Spread the Gospel

I could barely contain my excitement as I sat with my brother Aaron listening to what is possibly one of the most unique and amazing evangelistic tools. It was an outreach opportunity I had never heard of before. And having grown up in ministry all my life, that is a pretty amazing feat right there! Innovative. 

Brilliant. It had the ability to instantly reach thousands with only a few keystrokes. Chill bumps chased each other up and down my arms as he continued to share how God miraculously opened doors for them, and I knew I couldn't keep the story to myself. After setting up live streaming for their Sunday church services, he wanted to use the video space that remained blank during the week to help spread the word about their church. While investigating their options, he discovered that Google Adwords offers non-profit organizations thousands of dollars in free advertising. This is where the ministry began to take on a dimension he could have never expected. Once approved, my brother sat down to pick several keywords they could use to drive traffic to their website. 

Realizing that Google searches for churches generally rank pretty low, he began to think outside the box. What is something people often search for on the Internet? And then it hit him. Pornography. How could they use pornography-themed keywords to direct people to their site? And once there, how could they use their site to reach them with the gospel? Using a video spot and free downloadable material, they set up an embedded platform that played a video on one side and offered live social chat on the other. Now when people searched the internet for pornography, the church's website would show up in the results and direct them to a platform where they could find out how to become free from their addiction! The first day they had over 500 hits! Since that time, they have had a steady stream of men from midnight - 7am genuinely searching for freedom from pornography. And this got my wheels turning!    

How can we use Google Adwords to direct people to a platform
where they can find Jesus? 

If non-profit organizations can get free advertising through the leading search engine in the world, let's take advantage of that and think outside the box. Think about the needs of those who aren't saved and how we can direct them to our blogs and websites to meet their needs in a practical way! Chat rooms and Internet forums offer direct access into people's lives whom we may never reach otherwise. Not only that, the Internet offers us instant world-wide access. It doesn't matter that someone lives in China, India, Africa or Great Britain, their needs are the same. They need a Savior, they need salvation, and they need freedom in Christ from the chains that bind them to their vices. As ministers of the gospel - whether full-time, part-time or as lay-people, there is an urgent
and dire need for us to think outside the four-walls of the church, outside of the box, outside of the normal realms of evangelism and use the technology we have to reach multitudes for Christ.

About Rosilind

Rosilind is an American girl married to a Bosnian guy who lives in a small village just outside of Zagreb. They have two crazy boys 3 and under who are as opposite as boys can be. When Rosilind isn't writing, she is dreaming up recipes and searching for ways to organize her home better. You can find her at A Little R & R where
she writes about missions, marriage and family, toddler activities, and her recipes. You will also find her on Facebook, Twitter and Pinterest. 

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