I could barely contain my excitement as I sat with my brother Aaron listening to what is possibly one of the most unique and amazing evangelistic tools. It was an outreach opportunity I had never heard of before. And having grown up in ministry all my life, that is a pretty amazing feat right there! Innovative.
Brilliant. It had the ability to instantly reach thousands with only a few keystrokes. Chill bumps chased each other up and down my arms as he continued to share how God miraculously opened doors for them, and I knew I couldn't keep the story to myself. After setting up live streaming for their Sunday church services, he wanted to use the video space that remained blank during the week to help spread the word about their church. While investigating their options, he discovered that Google Adwords offers non-profit organizations thousands of dollars in free advertising. This is where the ministry began to take on a dimension he could have never expected. Once approved, my brother sat down to pick several keywords they could use to drive traffic to their website.
Realizing that Google searches for churches generally rank pretty low, he began to think outside the box. What is something people often search for on the Internet? And then it hit him. Pornography. How could they use pornography-themed keywords to direct people to their site? And once there, how could they use their site to reach them with the gospel? Using a video spot and free downloadable material, they set up an embedded platform that played a video on one side and offered live social chat on the other. Now when people searched the internet for pornography, the church's website would show up in the results and direct them to a platform where they could find out how to become free from their addiction! The first day they had over 500 hits! Since that time, they have had a steady stream of men from midnight - 7am genuinely searching for freedom from pornography. And this got my wheels turning!
How can we use Google Adwords to direct people to a platform